Bars for a Reason™
The mission of ResVez, Inc. is to provide "healthy indulgences"—nutritious
bars that not only taste great but also aim to help various health conditions.
Bars which consumers buy for specific purposes: "Bars for a Reason."
The Resveratrol WineTime™ bar with its emphasis on heart health and anti-aging is the
first in a series of planned product launches.
The team behind ResVez, Inc. is headed by husband and wife entrepreneurs, Malcolm and Sandy Nicholl. Malcolm and Sandy have many years of experience in sales, marketing and executive management. Together they have assembled a team of specialists in their respective fields who aspire to excellence in all aspects of the business. Malcolm and Sandy have been known to enjoy the occasional glass of fine wine, paired with rich dark chocolate.
President & CEO
Malcolm has more than 25-years international experience in executive management and business development specializing in health and wellness products. He devised and implemented strategies that created the biggest weight loss and nutrition companies in countries as far afield as the United Kingdom and Japan. Total worldwide sales generated to date exceed $2 billion. A key part of the success of these programs was the creation and marketing of nutrition bars.
In addition, Malcolm pioneered the concept of integrating direct response advertising with network marketing (DirectNET Marketing), which led to the development of a U.S. company that achieved annual revenues of $50 million within three years of launch. Prior to his successful business career Mr. Nicholl was an award-winning international journalist and author. He has authored and co-authored seven books in the health, education and business categories that have been published in eight languages.
Sandy has owned and operated her own marketing companies specializing in turnkey sales and marketing projects. Her expertise includes taking projects from conception through to completion. In doing so, she has coordinated the activities of designers, photographers, illustrators, copywriters, while also managing printing and fulfillment needs. She has worked with start-up ventures and large national and international concerns.
With ResVez, Sandy has been able to combine her years of business experience with her accumulated knowledge gained from enjoying her personal passions of sports, travel and healthy eating. Her creative insights from globe-trotting and sampling the delicacies of many countries has helped drive the development not only of the WineTime Bars but also the other bars that will soon form part of ResVez’s extensive line of functional food products. Sandy has also been instrumental in making sure that while creating bars that are suitable for people--like herself--who suffer from various food allergies they still taste absolutely delicious.